多项选择题
下面阐述正确的是()。
A、USP是传播品牌独特承诺最有效的方法,USP意味着与一个品牌的精髓所独特相关的销售主张。
B、USP广告不仅只是传播产品信息,更主要的是要激发消费者的购买行为。
C、USP学说的基本前提是,视消费者为感性思维者。
D、USP学说的语法程序是特有的许诺加理由的支持。
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